We proudly assisted our client with the logistics and installation aspect of their LG OLED TV Brand Activation project. The idea was for passers-by to have a chance to speed around a famous race track and rank on a leader board to win an LG prize, with the tag #LGOLEDRaceway.
LG provided race car simulators in various malls and set-up their OLED screens to allow the drivers (shoppers) to have an interactive experience and test out the screen’s gaming capabilities.
Redline was tasked with coordinating and implementing the project’s various logistics requirements, ensuring that the stand elements were packaged well, transported carefully, and set-up in various malls according to our client’s detailed brief.
At the end of each activation, we stripped the stand for transport back to our warehouse, where the elements are kept carefully in storage ready for the next activation.
The LG OLED project was successful in driving people (pun-intended!) onto the stands, allowing the consumers to interact and experience the amazing LG OLED capabilities first-hand.
